• Linkedin Video Tutorial and Template to Update, Maximize and Optimize the “executive summary section” of your Linkedin Profile for top SEO/SEM rankings, and to generate more leads and business referrals.
  • How to edit the Linkedin Executive Summary for top rankings in search

  • Will Rogers said, “You never get a SECOND CHANCE to make a FIRST IMPRESSION” – so you better have a strong “value proposition” – and really stand out from the competition on Linkedin!
  • You only have a FEW SECONDS to capture anyone’s attention when searching online for information about you, your company, your products, and services. The Executive Summary section appears at the top of the profile page!
  • Therefore, a well written “Linkedin Executive Summary” will capture their attention, and draw them in, get them to want to learn more about you, your background, business goals, and objectives, how you help people! (Free Executive Summary – Linkedin Template Below!)

The Executive Summary section of Linkedin is one of the first things prospects and business referral partners READ when they discover you in search (Linkedin Search or Google, Bing, Yahoo Search).

The Executive Summary section of Linkedin is the “big picture story” about you, your career, your business focus, goals, and objectives. It lets people learn all about how you can help them – when they are searching for an expert like you.

Many times, Linkedin users will look at dozens and dozens of their competitors’ Linkedin profiles for examples and ideas of a well written “executive summary” to find examples they can use in creating their own profile.

*Or, you can simply use the FREE Linkedin Executive Summary Template provided below!

Linkedin First Impressions

USE the FOLLOWING “fill in the blanks” Linkedin Executive Summary TEMPLATE to create your executive summary – then “copy and paste” into your Linkedin PROFILE!

  1. WHAT I DO:
    1. I help [MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].
  2. WHO I WORK WITH:
    1. I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including [INSERT BULLETED LIST OF JOB TITLES, INDUSTRY NAMES, etc.]
  3. WHY IT WORKS:
    1. When you partner with [MY COMPANY NAME] you get the most efficient, effective and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] is looking for right now. 2
  4. WHAT MAKES [ME or US] DIFFERENT:
    1. What makes you unique/different/better than similar vendors or competitors?
      1. XYZ years of experience?
      2. Certifications/Patents/etc.?
    2. Personal, 1-on-1 attention and Customer Service/Support?
  5. WHAT OTHERS SAY:
    1. [COPY AND PASTE IN 2-3 TESTIMONIALS IN THIS AREA. USE A REAL PERSON, FULL NAME, COMPANY NAME, ETC. AND EXPLAIN SPECIFIC VALUE/BENEFIT PERSON RECEIVED FROM YOU OR YOUR BUSINESS.]
  6. HOW IT WORKS:
    1. Explain Your process – we start with a free evaluation, we first meet via phone to discuss your needs, etc., or we perform XYZ services for you, etc.
  7. READY TO TALK?
    1. Reach out to me directly here on LinkedIn, email me at [EMAIL ADDRESS], visit us online at [WEBSITE URL] or call me direct at [PHONE NUMBER].